Foundation

Herbal Hyaluronic and Vitamin C photo-filtering foundation. Herbal and organic plant-infused photo filtering foundation delivers natural Antioxidants to care for skin all day while creating a healthy-looking, flawless finish. VEGAN HYALURONIC ACID: Increases hydration in skin's intercellular reservoir, raising skin's moisture level, and smoothing down...

Our #1 best-selling one-step foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish. Lightweight, multitasking foundation, concealer and sunscreen. Medium-to-full coverage with a skin-like, semi-matte finish. Hydrating, non-cakey formula won’t dry skin or settle in...

Finely milled 100% pure mineral foundation buffs into the skin effortlessly & allows custom coverage when applied in buildable layers.  A bestseller since the very beginning, our iconic Mineral Foundation creates a base that looks and feels like your best-ever skin. It’s all down...

A weightless, medium-coverage foundation with a natural finish—now featuring active levels of smoothing Niacinamide and soothing Allantoin. rue Skin Serum Foundation comes boosted with skincare actives for a brighter, smoother, and more healthy-looking complexion—even after you take it off. This silky, breathable formula melts...

A clean, weightless, multitasking 3-in-1 foundation with buildable, stay-put coverage and a natural-looking semi-matte finish. Formulated with skin-nourishing, plant-based ingredients. For All Skin Types Three-in-one primer, concealer, foundation. Semi-matte, photo-ready finish. Available in 18 self-adjusting shades. Lightweight and long-wearing. Medium-to-full, buildable coverage. Reduces the...

Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish. For Normal, Oily, Combination Skin Types  | Full Coverage | Matte Finish Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy...

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish. For Normal, Dry Skin Types  | Full Coverage | Semi-Dewy Finish Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin,...

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 36 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with...

Talc-free, fruit pigmented® pressed powder foundation absorbs oil and reduces shine with medium coverage, mattifying rice powder. For Normal, Oily, Combination Skin Types  | Medium Coverage | Matte Finish Ultra-light face powder gives you a soft, flawless complexion without drying out your skin. This mattifying powder...

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish. For Normal Skin Types  | Medium to Full Coverage | Satin Finish Serum foundation designed to look and feel like a second skin, with...

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage. For Normal, Dry, Combination Skin Types  | Light to Medium Coverage | Dewy Finish   Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a...

Luxurious, hydrating and nourishing for healthy luminous skin. Making its major debut, this cream foundation uses the same skin loving qualities as the original “un” cover-up. This formula offers more coverage and works to create synergistic skin loving magic for a youthful dewy finish....

A non-greasy, natural finish, buildable foundation that offers medium to full long-lasting coverage. This best-selling & beloved oat milk foundation features star natural ingredients such as oat milk, peach & vitamin E to help nourish your skin throughout the day. This foundation is for...

Flawless skin with subtle luminosity and a sensuous satin finish. This makeup artist favorite offers easy to blend, buildable medium to full coverage. Infused with Fine Art Color and skin-nourishing botanicals. Best for normal, sensitive or combination skin types. Soft Focus Foundation is formulated...

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. For All Skin Types A loose mineral foundation that gives a sheer to medium coverage. Made from micronized minerals, oil free and weightless An SPF 20 foundation,...

Creamy fruit pigmented® foundation with rich avocado butter, silky pomegranate oil, and calming botanicals. Offers medium-full coverage and a satin finish. For Normal, Dry, to Combination Skin Types  |  Medium to Full Coverage |  Satin Finish Nourishing cream foundation glides on effortlessly and blends seamlessly for a...

Hydrate your skin with this light-reflecting formula for sheer to medium coverage. 100% vegan and always cruelty-free. For All Skin Types A serum with pigment that provides sheer to medium coverage. Provides hydration, diminishes the appearance of fine lines and wrinkles, minimizes the appearance...

Infused with nourishing jojoba and argan oils, our Cream Foundation is the perfect choice for drier and normal skin types, and won’t clog pores or irritate sensitive skin. What’s more, the lightweight and easy-to-blend formulation means that it can be applied using a brush,...

Transcend the boundaries between skin and makeup. Contour, highlight and even skin tone. Luminizing Foundation that doubles as concealer. Breathable, lightweight and customizable light to medium coverage Boost your inner glow. Lasting luminous finish. Hydrates with Organic Sunflower Oil and calms with Frankincense, Myrrh...

Packed full of anti-inflammatory natural ingredients, this light-as-a-feather foundation is beautifully formulated for sheer, natural coverage that settles as a seamless matte finish. Formulated to hero your natural beautiful skin, our quinoa water foundation is simply that, a gorgeous lightweight water-based vegan foundation. We...

An airy loose mineral foundation with a luminous finish and broad spectrum sun protection in a refillable flow-through vegan brush. For All Skin Types An all-in-one refillable brush for the Amazing Base® Loose Mineral Powder Foundation that gives a sheer to medium coverage with...

Weightless powder foundation designed to even your skin tone with light-reflecting qualities. Natural and talc-free, with gentle calendula for sensitive skin that heals and promotes healthy skin. Breathable and buildable formula for light/medium coverage and flawless effects. For an ultra velvety finish, best applied...

A silicone-free, skincare infused daily wear liquid foundation. Fresh feeling and easy to blend, this power-packed formula delivers smooth, long-lasting medium coverage with a satin, natural finish, while it hydrates, firms and softens this skin. ✔ Water-resistant & sweat-resistant✔ Skincare + makeup✔ Won't clog...

Ultra-hydrating tinted serum with Hyaluronic Acid that helps plump, soothe, blur lines and even skin tone with sheer coverage. For All Skin Types Provides intensive hydration and evens skin tone with sheer coverage. Hyaluronic Acid and Olive Squalane offer maximum hydration and moisture retention....

3 Drop Weightless Serum Foundation works like magic for a truly transformative yet utterly natural effect. This innovative formula smooths and unifies the complexion, yet is as weightless and intuitively easy to apply as a serum. The remarkable medium-coverage formula imparts a softly diffused,...

A hydrating, lightweight, water-resistant tinted moisturizer with SPF 15. Formulated with lightweight minerals, a tinted moisturizer that not only hydrates and provides sheer to medium coverage, but helps prevent trans-epidermal water loss. Calms and soothes. Water resistant to 40 minutes. SPF 15 broad spectrum...