Shampoo & Conditioner
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Vendor:Virtue®
Recovery Shampoo
A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft,...- From $17.63 CAD
$23.50 CAD- From $17.63 CAD
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Vendor:Virtue®
Hydrating Recovery Conditioner for Dry, Damaged & Colored Hair
A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Volumizing Keratin Shampoo for Thinning Hair
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Full Conditioner - Thickening For Fine Or Flat Hair
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Smooth Conditioner for Coarse & Textured Hair
A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Refresh Dry Shampoo
A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...- $47.00 CAD
- $47.00 CAD
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Vendor:Virtue®
Full Shampoo
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Conditioner for Thinning Hair
A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Curl Conditioner with Jojoba Oil
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...- From $24.00 CAD
- From $24.00 CAD
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Vendor:Virtue®
Colorkick® De-Brassing Shampoo
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...- $58.00 CAD
- $58.00 CAD
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Whether you have curly, frizzy, damaged or dry hair, every great style starts in the shower.