Virtue®
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Vendor:Virtue®
Recovery Discovery Kit
A trio of high-performance formulas designed to nourish and visibly repair weakened strands. Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with luxurious notes of creamy...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Smooth Discovery Kit
A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
The Polish Un-Frizz Cream
A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Smooth Conditioner for Coarse & Textured Hair
A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Curl Conditioner with Jojoba Oil
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...- From $24.00 CAD
- From $24.00 CAD
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Vendor:Virtue®
Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...- From $23.50 CAD
- From $23.50 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.