Full Shampoo

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.

• Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
• Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.
• Biotin - A hard working form of Vitamin B, known for boosting strength and shine.
• Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

GLUTEN-FREE | VEGAN | CRUELTY-FREE | COLOUR-SAFE

HOW TO USE: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.

For best results, follow with your favorite Virtue Conditioner.

ABOUT THE BRAND: Virtue Labs is a biotech haircare brand that repairs and nourishes all hair types and textures with a powerful, healing protein - Alpha Keratin 60ku®. One ingredient changed everything. After decades in the beauty industry, we found Alpha Keratin 60ku®, a protein so transformative Dr. Luke Burnett couldn’t keep it to himself. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. Virtue products are also vegan and cruelty free, as well as paraben, gluten, sulfate, and phthalate free. It’s time you had your best hair humanly possible.

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Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.