Virtue®
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Vendor:Virtue®
Recovery Shampoo
A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft,...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Curl Discovery Kit
Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Volumizing Keratin Shampoo for Thinning Hair
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Colorkick® De-Brassing Shampoo
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...- $58.00 CAD
- $58.00 CAD
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Vendor:Virtue®
Full Shampoo
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...- From $23.50 CAD
- From $23.50 CAD
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- per
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Vendor:Virtue®
Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...- From $23.50 CAD
- From $23.50 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.