All Products

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...

Inspired by the captivating colour and powerful symbolism of crystals and gemstones, the On the Rocks Eye Palette gives jewel tones a fresh and contemporary edge. Inside this sleek, mirrored compact are eight highly pigmented and decadent shades with a double ended applicator. The...

Daily pore tightener, skin cooler! Two in one, skin-smoothing essence-toner that visibly tightens and reduces the look of pores. 88% White Willow Bark Water: Improve skin texture with natural BHA 0.1% Betaine salicylate: Remove excess sebum BENEFITS Prevent pores from getting bigger Smooth skin texture Quickly...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

A leave-in conditioning balm that melts into hair to support hydration and reduce frizz. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Be the one they envy. This innovative leave-in conditioning balm melts into lengths and instantly boosts hair hydration. IGK Mistress features...

Gentle gel type cleanser with mildly acidic pH level. While refining the skin texture, the cleanser will help cleanse with no stripping. Great for all skin types, wake up to a firmer-looking skin while letting it rest clean during the night. 0.5% Betaine Salicylate...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

Alaska glacier water fills your skin with moisture, Moisture toning pads with BHA and PHA to gently care your skin texture. Full of strong natural moisture energy with high content of Alaskan glacier water. KEY INGREDIENTS: 84.9% Alaska Glacier Water : Nourish, Cool &...

A dark spot minimizing, skin soothing, visibly brightening facial oil. Sémillon Grape Seed. It's the part of the grape that's discarded when making white wines. It's the concentrated source of polyphenols that neutralize free radicals, the principal causes of premature aging. It's combined with...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

The light-diffusing Pressed Finishing Powder is virtually invisible on the skin while noticeably improving the look and staying power of your foundation, and imparting your complexion with a radiant, natural finish. The formula’s clean beauty ingredients, minerals and hydrating oils work harmoniously to create...

Pre-soaked pad which gently removes dirt and cleansing residue and refreshes skin with Green-RX complex. Green- Rx Complex from natural plants gently touch and recover the irritated skin. Green Tea Water 75%: Base water is derived from green tea which soothes and hydrates skin....

Cast makeup magic with your new favorite eye brush. We have created the ultimate round brush for applying Ash and Ember Eye Soot, developed specifically for this cult-favorite cream-to-powder formula. We used soft vegan bristles with an innovative natural texture in the ideal size...

A gentle, foaming cleanser that effectively cleanses the skin whilst maintaining the skin’s moisture barrier. The Glucoside Foaming Cleanser is a gel-like foaming cleanser that effectively helps remove dirt and environmental impurities. This formulation helps maintain the skin's moisture barrier, while also improving the...

A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection. No Frizz Intense Moisture...

This super-powered nighttime serum helps repair and hydrate dry skin while you dream. Twilight is powered by a one-of-a-kind Epidermal Growth Factor (EGF) that’s made up of 53 amino acids that work double time to help restore moisture and recondition the skin overnight when...

Fend off wrinkles & aging skin with this gravity defying blend! Combining an abundance of peptides that work to reduce the appearance of pores, sagging skin & wrinkles + fend off the damaging effects of environmental stressors, this powerful serum works wonders on stressed...

A soothing solution for post-acne marks. Aloe 2% + NAG 2% Solution is a lightweight soothing serum formulated for blemish-prone skin. It reduces the appearance of post-acne marks through the inclusion of ingredients that target the look and feel of both uneven skin tone...

It’s a facial serum that does so much more than gradually build a natural-looking tan. Sunshine in a bottle. It's the follow-up to the hugely successful Getaway Glow Body Moisturizer. It’s a facial serum that does so much more than gradually build a natural-looking...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Cooling relief for heated angry skin! A gel-like, cooling, non-oily gel cream moisturizer that immerses skin in hydration. It absorbs quickly and delivers intant hydration with a fresh finish. Cooling relief Delivers hydration Soothing & Calming Jelly-like texture for quick absorption HOW TO USE: Gently...

Give your hair an energising wake-up call. Is your hair in need of a wake-up call? Reinvigorate in one simple step with our Energising Scalp Tonic, scientifically proven to refresh, give a thicker feel and appearance and hydrate all hair types. Stimulate your scalp...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

This dry shampoo actually cleans hair by absorbing oil, sweat, and odor while also making hair smell clean with a crisp, time-released fragrance. PhD Dry Shampoo was designed to mimic a regular shampoo and the effects of washing your hair, giving you similar results...

Feel the supple skin all day long! Intensely hydrating cream boosts moisture content in your skin and seals it inside, protecting your skin from further loss of hydration. Without feeling oily or heavy, this intensively hydrating cream makes the skin feel soft like clouds...

This is a sublime, sensorial potion that feels as beautiful on the skin as it looks in the bottle. This formula imparts lightweight moisture and subtle dewiness with an opulent blend of rosewater, Bulgarian rose, aloe, and botanical oils including rosehip and avocado. Thorn...

A luxe mini trio of our bestselling mask treatments to elevate your skincare routine and transform your complexion. Each mask in this collection offers a unique form of skincare support, harnessing the power of Hawaiian Raw Honey to polish, nourish and illuminate your skin....

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Define, enhance, and protect your lips with nourishing pigment. A richly pigmented, longwearing, skin-caring creamy lip pencil. Expertly formulated to complement an inclusive range of nude shades. With its own sharpener and brush for flawless precision, it glides on easily to naturally define lips,...

Two pure ingredients to strengthen your body’s natural collagen and drench your skin, hair, and nails with moisture. The result is a complexion that’s radiant in a formula that’s easy to digest—no fillers included.  Beauty begins at the cellular level — enhance your inner...

An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This lightweight invisible dry shampoo erases mild dirt and oil...

A gentle cream cleanser that effectively removes makeup. The Glycolipid Cream Cleanser effectively cleanses the skin and removes makeup such as foundation, eyeliner, and mascara. This formulation uses a plant-derived glycolipid cleansing agent that cleanses the skin while respecting the skin barrier to maintain...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

With its luscious fragrance of juicy mango and creamy coconut, this beachy body oil captures the essence of a languid summer day in the tropics. Tropical Body Oil for Hair, Skin, and Sun Lightweight and easily absorbed, this multipurpose hair & body oil is...

Soothing & Hydrating! What sensitive skin owner needs. Watery, spray type toner provides relief to irritated and sensitive skin and calms redness. We kept the ingredient list short and simple and exclude all the unnecessary ingredients that might irritate the skin. Supply minerals to...

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

A moderate hold, wonder-working spray that goes beyond styling strands to strengthen, heal, and protect hair from pollution, UV rays, and humidity. A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your...

Experience a hydrating and luxuriously smooth sensation with the exclusive limited edition of Herbivore's beloved body scrub. For All Skin Types This limited edition scrub contains cooling peppermint, nourishing virgin coconut oil and exfoliating jojoba beads to give your skin a silky-soft feel and...

Moisturize & Replenish Your skin has different needs throughout the day. This powerful duo of Aloha Ambrosia + Mahina Elixirs work day and night to moisturize, repair, and turn back the clock on your complexion. Use Aloha Ambrosia in the mornings for lightweight all-day...