Gluten-Free Beauty

The light-diffusing Pressed Finishing Powder is virtually invisible on the skin while noticeably improving the look and staying power of your foundation, and imparting your complexion with a radiant, natural finish. The formula’s clean beauty ingredients, minerals and hydrating oils work harmoniously to create...

A gentle, foaming cleanser that effectively cleanses the skin whilst maintaining the skin’s moisture barrier. The Glucoside Foaming Cleanser is a gel-like foaming cleanser that effectively helps remove dirt and environmental impurities. This formulation helps maintain the skin's moisture barrier, while also improving the...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

A dark spot minimizing, skin soothing, visibly brightening facial oil. Sémillon Grape Seed. It's the part of the grape that's discarded when making white wines. It's the concentrated source of polyphenols that neutralize free radicals, the principal causes of premature aging. It's combined with...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

It’s a facial serum that does so much more than gradually build a natural-looking tan. Sunshine in a bottle. It's the follow-up to the hugely successful Getaway Glow Body Moisturizer. It’s a facial serum that does so much more than gradually build a natural-looking...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A luxe mini trio of our bestselling mask treatments to elevate your skincare routine and transform your complexion. Each mask in this collection offers a unique form of skincare support, harnessing the power of Hawaiian Raw Honey to polish, nourish and illuminate your skin....

Give your hair an energising wake-up call. Is your hair in need of a wake-up call? Reinvigorate in one simple step with our Energising Scalp Tonic, scientifically proven to refresh, give a thicker feel and appearance and hydrate all hair types. Stimulate your scalp...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Define, enhance, and protect your lips with nourishing pigment. A richly pigmented, longwearing, skin-caring creamy lip pencil. Expertly formulated to complement an inclusive range of nude shades. With its own sharpener and brush for flawless precision, it glides on easily to naturally define lips,...

This is a sublime, sensorial potion that feels as beautiful on the skin as it looks in the bottle. This formula imparts lightweight moisture and subtle dewiness with an opulent blend of rosewater, Bulgarian rose, aloe, and botanical oils including rosehip and avocado. Thorn...

An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This lightweight invisible dry shampoo erases mild dirt and oil...

Two pure ingredients to strengthen your body’s natural collagen and drench your skin, hair, and nails with moisture. The result is a complexion that’s radiant in a formula that’s easy to digest—no fillers included.  Beauty begins at the cellular level — enhance your inner...

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

A gentle cream cleanser that effectively removes makeup. The Glycolipid Cream Cleanser effectively cleanses the skin and removes makeup such as foundation, eyeliner, and mascara. This formulation uses a plant-derived glycolipid cleansing agent that cleanses the skin while respecting the skin barrier to maintain...

A moderate hold, wonder-working spray that goes beyond styling strands to strengthen, heal, and protect hair from pollution, UV rays, and humidity. A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take...

With its luscious fragrance of juicy mango and creamy coconut, this beachy body oil captures the essence of a languid summer day in the tropics. Tropical Body Oil for Hair, Skin, and Sun Lightweight and easily absorbed, this multipurpose hair & body oil is...

Vitamin C + E gel cleanser deeply cleanses without stripping moisture. Skin-restoring vegan gel cleanser enriched with Charcoal, Vitamins and Enzymes. Helps diminish the look of blemishes, removes pore-clogging oils and combats appearance of dull skin. VEGAN | CRUELTY-FREE | GLUTEN FREE | ORGANIC |...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

Experience a hydrating and luxuriously smooth sensation with the exclusive limited edition of Herbivore's beloved body scrub. For All Skin Types This limited edition scrub contains cooling peppermint, nourishing virgin coconut oil and exfoliating jojoba beads to give your skin a silky-soft feel and...

The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your...

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

Moisturize & Replenish Your skin has different needs throughout the day. This powerful duo of Aloha Ambrosia + Mahina Elixirs work day and night to moisturize, repair, and turn back the clock on your complexion. Use Aloha Ambrosia in the mornings for lightweight all-day...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

A powerful dry shampoo that cleanses even the most oily hair and scalp with oil-erasing, odor-eliminating charcoal powder. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This heavy-duty charcoal dry shampoo allows you to go even longer between washes, even after workouts. Detoxifying...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A potent yet gentle serum that targets redness and wrinkles. It is made with 12 patented actives that flood the skin with hydration while offering skin-smoothing and soothing effects similar to Botox—all with zero downtime.  It’s like Botox without the painful injections. holi (lift) is...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

Nourish and balance your hair with the VIRTUE Hair and Scalp Reset Duo. This powerful set features an exfoliating scalp treatment and a deeply hydrating mask to help detoxify and moisturise tresses, promoting healthier-looking locks. Upgrade your hair care routine with this supercharged gift...

This kit contains all the products you need to create effortless, tousled waves without going to the beach. Our salt-free, ingredient driven formulas are the designed to give you the perfect amount of lived-in texture. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

A decadently nourishing facial mask formulated to replenish lost moisture, smooth uneven skin texture, and deliver a plumping & firming effect. Chocolate & Macadamia. It's the decadent combination of well-loved ingredients in an innovative hydrating mask. It's the antioxidant pair of nourishing ingredients in...

An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...

The ultimate age-defying eye cream. Grenache Grape Seed. It's the tiny part of the grape that's highly concentrated in polyphenols which neutralize free radicals, the principal causes of premature crow's feet around the eyes. It's combined with a stable Granactive Retinoid that acts fast...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A silicone-free, skincare infused daily wear liquid foundation. Fresh feeling and easy to blend, this power-packed formula delivers smooth, long-lasting medium coverage with a satin, natural finish, while it hydrates, firms and softens this skin. ✔ Water-resistant & sweat-resistant✔ Skincare + makeup✔ Won't clog...

A nourishing, multi-dimensional powder blush that melts into skin for a silky-smooth, luminous finish. Enjoy a clean color rush that lasts all day with rms beauty “Re” Dimension Hydra Powder Blush. Sugar-derived wet-powder technology combines a creamy texture with a long-lasting 3D finish for...

A silicone-free, skincare infused daily wear liquid foundation. Fresh feeling and easy to blend, this power-packed formula delivers smooth, long-lasting medium coverage with a satin, natural finish, while it hydrates, firms and softens this skin. ✔ Water-resistant & sweat-resistant✔ Skincare + makeup✔ Won't clog...

Wake up your makeup with this ultra creamy, creaseless liquid corrector to brighten and illuminate your complexion. Get full coverage with this buildable high-pigmented concealer to correct skin tone and illuminate your complexion.The easy-to-blend liquid crème is packed with potent botanicals for healthy natural...

Creaseproof, long-lasting cream eyeshadow that nourishes and shines. Available in 6 metallic, buildable shades, these richly textured cream eyeshadows create a luminous, light-reflective finish. It is subtle enough for daytime and buildable for dramatic effects at night. Formulated with organic green tea and natural...

Herbal Hyaluronic and Vitamin C photo-filtering foundation. Herbal and organic plant-infused photo filtering foundation delivers natural Antioxidants to care for skin all day while creating a healthy-looking, flawless finish. VEGAN HYALURONIC ACID: Increases hydration in skin's intercellular reservoir, raising skin's moisture level, and smoothing down...