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An energizing scalp booster that lays the foundation for gorgeous hair. Hair Type: All Hair Types Vitamin C 10% + Prebiotic Booster provides antioxidant protection to rejuvenate and revive, with a stabilized form of vitamin C. Universally known to boost collagen synthesis and combat oxidative...

Protect hair from damage caused by external stressors and deeply nourish strands with this expertly blended anti-pollution moisturizer. For hair with a tendency for grease and product build up. Green Tea Extract helps stimulate the scalp, restore shine and encourage healthy looking hair. Allantoin...

Repair, Style & Protect – A One-Step Air-Dry Treatment for Damaged Hair Meet your new multitasking hero: IGK Best Interest Deep Repair Air Dry Styler, a next-generation leave-in treatment clinically proven to seal 96% of split ends, reduce breakage by 69%, and deliver frizz-free...

Elevate your hairstyle with the Virtue Lifting Powder, available at Socialite Beauty. This innovative, weightless powder is designed to provide immediate volume and texture to fine or flat hair. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, it not only enhances fullness but also...

Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...

Transform your brows with the Virtue Flourish Brow Density Booster, available at Socialite Beauty. Specially formulated with Virtue’s Alpha Keratin 60ku® technology, this serum helps to boost hair density, strength, and thickness. Perfect for thinning or sparse brows, this lightweight formula works to promote...

Transform your hair care routine with Virtue Restorative Treatment Mask, available at Socialite Beauty. This luxurious, lightweight mask deeply hydrates and repairs hair without weighing it down, providing intense nourishment and a silky smooth finish.  Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair...

Achieve full, voluminous hair with IGK Extra Love Volume Hair Shampoo, available at Socialite Beauty. This lightweight formula delivers lasting body and lift to fine and medium hair types while deeply nourishing and hydrating strands. Formulated with a blend of botanical extracts and moisturizing...

A silicone-free, dual-use oil that mimics hair’s natural lipids to smooth, hydrate, and add shine to curls before shampooing or after styling. Designed to be used as a pre-shampoo treatment or a finishing oil, this biomimetic formula replenishes lost moisture, enhances shine, and protects...

Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. It’s infused with Living Proof’s Healthy...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

This dry conditioning spray instantly tames up to 92% of frizz while leaving hair softer, smoother, and shinier. No Frizz Instant De-Frizzer is a dry conditioning spray that instantly tames up to 92% of frizz on dry hair by adding softness, smoothness and shine. No...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

Protect and shield strands from atmospheric pollution, heat damage and colour fading aggressors with this lightweight mist. For hair with a tendency for grease and product build up. Hair Care Ingredients:  Green Tea Extract helps stimulate the scalp, restore shine and encourage healthy looking hair. Polysaccharide...

Revitalize and protect your hair with the Virtue Damage Repair Essentials Set, available at Socialite Beauty. This powerful duo combines two targeted repair treatments that work together to strengthen, nourish, and add shine to damaged hair. Whether your hair is compromised by heat, color,...

Refresh and revitalize your scalp with the Living Proof Scalp Care Revitalizing Exfoliator, available at Socialite Beauty. This advanced exfoliating treatment is formulated to gently remove dead skin cells, product buildup, and excess oils that can weigh hair down. With a blend of plant-based...

Transform the look and feel of thinning hair with Living Proof Scalp Care Revitalizing Density Serum, available at Socialite Beauty. This advanced, science-backed serum is designed to improve hair density and overall scalp health, encouraging fuller, thicker-looking hair. Formulated with a unique peptide complex...

Bring your hair back to life with the Living Proof Repair, Protect & Rebuild Kit, available at Socialite Beauty. Specially designed for damaged or compromised hair, this set provides a complete solution to strengthen, repair, and protect, making it ideal for restoring hair health....

Transform your hair routine with the Living Proof Hydrate, Detangle & Extend Kit, available at Socialite Beauty. This all-in-one kit provides everything you need to maintain healthy, hydrated, and refreshed hair, day after day. Combining Living Proof’s Perfect Hair Day Shampoo and Conditioner with...

Revitalize Your Scalp for Healthier, Stronger Hair Elevate your haircare ritual with the Agent Nateur Stainless Steel Gua Sha Stimulating Scalp Comb, a luxurious tool designed to enhance scalp circulation, relieve tension, and promote hair growth. Inspired by traditional Gua Sha techniques, this precision-crafted...

Reset and refresh your hair with the Virtue Refresh Purifying Shampoo, available at Socialite Beauty. This purifying shampoo delivers a powerful deep clean that removes impurities, product buildup, and excess oils, helping hair feel light, revitalized, and balanced. Ideal for occasional detox treatments, the...

A strong hold finishing hairspray developed in the IGK salon. Style-locking formula provides 72 hours of hold and a high-shine, humidity-proof finish, without flaking. This next-generation formula features an environmentally conscious propellant for an ultra-low global warming impact. Provides 72-hour hold High-shine, humidity-proof finish...

A weightless, silicone-free mask that revives dull, dry, or lifeless hair with hydration, softness, and shine in just 5 minutes. Perfect hair Day™ Weightless Mask is for fine to medium hair and will help bring life back into dull, lifeless hair. This weightless mask supports...

A lightweight conditioning styler that strengthens, enhances natural texture, and protects against frizz. This lightweight conditioning styler strengthens, enhances natural texture, and protects from frizz. It has light conditioning and a high level of hold. It’s powered by Living Proof’s Healthy Curl Complex, which...

An elongating conditoning styler that defines and detangles even the tightest coils for softer, shinier, and frizz-free strands. Curl Elongator was formulated specifically for coily hair. Curl Elongator does not have traditional styling resins that would provide hold. This product is about controlling the hair...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

This lightweight cream has just a hint of conditioning to leave hair feeling softer and looking naturally fuller. This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks...

This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. This touchable, firm holding hairspray uses breakthrough endura-flex technology to keep styles in place without looking or feeling stiff. It protects against humidity and heat up to 450°F, doesn’t deflate or dampen styles,...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

Detox, Repair & Hydrate – A Complete Treatment Ritual for Healthy Hair Revive and restore your strands with the Innersense Healthy Hair Treatment Trio, a powerful collection of three targeted masks designed to support your healthiest hair from root to tip. Whether you need...

Define, Volumize & Hold – A Two-Step Styling Ritual for Curls & Waves Bring out the best in your natural texture with the Innersense Curl Enhance Duo, a two-piece styling set that delivers definition, volume, and flexible hold for all curl types. Whether you're...

Nourish, Soften & Restore – A Moisture-Boosting Innersense Ritual for Thirsty Hair Quench dry, coarse, or damaged hair with the Innersense Essential Hydration Ceremony, a luxurious 3-step ritual designed to deeply hydrate, strengthen, and enhance shine. This curated trio features Innersense’s best-selling moisture essentials...