Hair

Infused with moisturizing botanicals, this rebalancing leave-in serum soothes itchy and irritated scalps while fortifying hair follicles for stronger, thicker hair. The perfect “I swiped right” tale you’ve been looking for in the quest for your hair’s perfect match— finally a detoxifying, zero irritation,...

Limited edition, This award-winning Conditioner delivers lustrous, rich and ultra-hydrated hair. Rahua Lush Pumps⁠ available for an exclusive time in 14 oz sizes. For All Hair Types, Including Colour Treated. Made with omega-9 rich Rahua oil and naturally scented with the fresh, woodsy aroma...

A lightweight, fragrance-free conditioning formula. Behentrimonium Chloride 2% Conditioner is a creamy conditioner that smoothes your hair from root to end without weighing it down. Because of its specific concentration of behentrimonium chloride, this formula is not only effective but lightweight, as it doesn’t...

Skincare shouldn’t stop at your hairline, so level up your routine with this essential first step in your haircare routine. Hair type: Hair with a tendency for grease and product build-up Are you ready for a scalp detox? Deep clean your scalp and achieve...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

A multitasker for scalp and skin, Rahua Scalp & Skin Toner is formulated to cleanse, balance, and refresh – leaving scalp soothed and skin revitalized. This gentle mist rebalances the scalp and skin’s microbiome and pH levels; reduces excessive oil production and combined with...

The perfect choice for creating loose, tousled styles with body and hold. Best For: All Hair Types This refreshing, reinvention of a hair gel powered by Mother Nature will help you create your signature style while restoring hair health. Rahua Aloe Vera Hair Gel...

Your scalp’s formal introduction to the True North’s secret sebum weapon: Canadian Glacial Oceanic Clay. As Canada’s anthem goes, your strands will stand strong and free once they are rid of product build-up and flakiness, and are steeped in a whipped-cream like blend of...

A shampoo that gently cleanses and instantly infuses long-lasting hydration to extremely damaged hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium to...

This enchanting and nourishing tropical conditioner adds vibrancy and shine to hair while you escape to the enchanted island of your dreams with the exquisite aromas of guava and coconut. This vitamin and antioxidant rich conditioner infuses vitality into strands. Featuring plant based Biotin,...

This enchanting and nourishing tropical Shampoo adds vibrancy and shine to hair while you escape to the enchanted island of your dreams with the exquisite aromas of guava and coconut. This vitamin and antioxidant rich daily shampoo infuses vitality into strands. Featuring plant based...

Works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. Developed by a dermatologist, this fragrance-free hair serum provides the hydration and protection that all hair types need while removing hidden irritants and pore-clogging oils. Designed to reduce frizz, add...

Infused with the intoxicating tropical aromas of organic passion fruit and mango, this hair treatment will transport you to an alluring island escape while it works its magic. All Hair Types - Particularly Beneficial for Curly/Thick/Coarse/Porous Hair Deliver ultimate hydration to dehydrated hair with...

A volumizing lash and brow serum for a thicker, fuller, and healthier look. The Multi-Peptide Lash and Brow Serum is a light, non-greasy formula designed to support thicker, fuller, and healthier-looking lashes and brows. By utilizing 11 active ingredients, including four peptide complexes and...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. A deeply nourishing styling cream that eliminates frizz and flyaways by blocking humidity and smoothes the hair strand...

A hydrating treatment that gives an extra boost of conditioning and frizz protection. Powered by our Healthy Hair Molecule, No Frizz Leave-in Conditioner weightlessly blocks humidity 70% better than silicones, smoothes the hair texture so strands are polished and frictionless while the Healthy Hair...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...

A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...

Nourish and balance your hair with the VIRTUE Hair and Scalp Reset Duo. This powerful set features an exfoliating scalp treatment and a deeply hydrating mask to help detoxify and moisturise tresses, promoting healthier-looking locks. Upgrade your hair care routine with this supercharged gift...

This kit contains all the products you need to create effortless, tousled waves without going to the beach. Our salt-free, ingredient driven formulas are the designed to give you the perfect amount of lived-in texture. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

A styling cream that creates amplified volume, touchable texture and flexible hold on dry hair for long-lasting revivability. Amp² Texture Volumizer is a multifaceted, easy to use, instant styling product, powered by our miracle molecule, to provide amplified volume, touchable texture and flexible hold...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

A powerful dry shampoo that cleanses even the most oily hair and scalp with oil-erasing, odor-eliminating charcoal powder. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This heavy-duty charcoal dry shampoo allows you to go even longer between washes, even after workouts. Detoxifying...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...

The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your...

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...

Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for a more vibrant look. Instantly neutralize brass, brighten, moisturize, and add shine with this blonde boosting routine. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types An in...

A moderate hold, wonder-working spray that goes beyond styling strands to strengthen, heal, and protect hair from pollution, UV rays, and humidity. A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take...

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...

An invisible, weightless, buildable dry shampoo that uses finely milled volcanic ash for a lightweight cleanse to refresh hair and erase mild dirt and oil. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This lightweight invisible dry shampoo erases mild dirt and oil...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

This dry shampoo actually cleans hair by absorbing oil, sweat, and odor while also making hair smell clean with a crisp, time-released fragrance. PhD Dry Shampoo was designed to mimic a regular shampoo and the effects of washing your hair, giving you similar results...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection. No Frizz Intense Moisture...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

A leave-in conditioning balm that melts into hair to support hydration and reduce frizz. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Be the one they envy. This innovative leave-in conditioning balm melts into lengths and instantly boosts hair hydration. IGK Mistress features...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...