Shampoo & Conditioner

An instantly smoothing conditioner with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for any frizz-free look, curly or straight! SAFE FOR ALL HAIR...

This enchanting and nourishing tropical conditioner adds vibrancy and shine to hair while you escape to the enchanted island of your dreams with the exquisite aromas of guava and coconut. Best For: All Hair Types Natural Notes: Enchanting Guava & Coconut This vitamin and...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

A shampoo that gently cleanses and instantly infuses long-lasting hydration to extremely damaged hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium to...

Protect hair from damage caused by external stressors and deeply nourish strands with this expertly blended anti-pollution moisturizer. For hair with a tendency for grease and product build up. Green Tea Extract helps stimulate the scalp, restore shine and encourage healthy looking hair. Allantoin...

A nourishing complement to the Rahua® Voluminous Shampoo, this rich yet weightless conditioner leaves hair lustrous, silky, and full of body and bounce. For Fine To Oily Hair Types, Including Colour-Treated Hair. Perfect for co-washing, it is enhanced with soothing lavender and uplifting eucalyptus...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

Nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. No Frizz Shampoo and Conditioner are for anyone with frizz-prone hair or those with naturally curly hair who are seeking smooth styles. This conditioner delivers noticeably smoother hair after just one...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

Reset and refresh your hair with the Virtue Refresh Purifying Shampoo, available at Socialite Beauty. This purifying shampoo delivers a powerful deep clean that removes impurities, product buildup, and excess oils, helping hair feel light, revitalized, and balanced. Ideal for occasional detox treatments, the...

Give your color More Life with this color extending gloss conditioner, clinically proven to preserve color for 15 washes and provide 2X high-shine. Designed for color treated hair, the formula features Color-Locking Polymers and UV protection to maintain prismatic, brilliant color. Clinically proven to...

Give your color More Life with this color extending gloss shampoo, clinically proven to preserve color for 15 washes and provide 2X high-shine. Designed for color treated hair, the formula features Color-Locking Polymers and UV protection to maintain prismatic, brilliant color. Clinically proven to preserve...

Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...

Achieve full, voluminous hair with IGK Extra Love Volume Hair Shampoo, available at Socialite Beauty. This lightweight formula delivers lasting body and lift to fine and medium hair types while deeply nourishing and hydrating strands. Formulated with a blend of botanical extracts and moisturizing...

Give your hair the extra love it deserves with IGK Extra Love Volume & Thickening Conditioner, available at Socialite Beauty. This nutrient-rich formula is designed to hydrate, thicken, and strengthen thin, brittle hair while providing long-lasting volume and fullness. Lightweight yet deeply moisturizing, it...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus...

A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. It’s infused with Living Proof’s Healthy...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...

This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash. A moisturizing ester detangles and enhances shine while Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from...

This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. The new Perfect hair Day™ Shampoo and Conditioner have the same multitude of benefits with even more noticeable results. The new formulation now...

This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. The new No Frizz Shampoo takes frizz protection to a whole new level. Strands are shinier, sleeker, and smoother than ever before. The new formula delivers noticeably smoother hair after just...

Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Restore Conditioner is for anyone with colored, chemically treated, weakened, or damaged hair. The Restore Conditioner have upgraded its original benefits for...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. Full Shampoo and Conditioner are for anyone with fine, flat or thin hair. A gentle, yet thoroughly cleansing volumizing shampoo that gently...

A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness. For anyone with fine, flat or thin hair. This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...