Fruit Pigmented® Eye Shadow

Our pressed eye shadows are colored with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for gorgeous, long-lasting color payoff.

Glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.

NATURAL  | CRUELTY-FREE | GLUTEN-FREE  | VEGAN

HOW TO USE: Use fingers or a Flat Eye Shadow Brush to place color to the lids, pat the color to the lids until desired depth is achieved. Taking a fluffy Crease Brush and dipping the brush into a deep shadow, sweep the brush forward and backwards in the crease, blend until the edges of the shadow soften. Lastly, apply a light or shimmery shadow to the inner tear ducts and under the brow bone to highlight. Finish the look with the Ultra Lengthening Mascara!

ABOUT THE BRAND: 100% PURE® isn’t just their name. Or just their ingredient list. 100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE® is so important. 100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier.

Rice Starch, May Contain Pigments of Carrot, Squash, Apricot, Peach, Papaya, Cocoa, Pomegranate, Blackberry, Blueberry, Raspberry, Coffee, Black Tea, Acai, Vanilla, Lavender, and Tomato, Vitamin E (a-tocopherol), Rosehip Oil, Pomegranate Seed Oil, Avocado Butter, Cocoa Butter, Wine, Vitamin C (Ascorbyl Palmitate), may contain Mica (natural shimmery mineral)