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The Ordinary
Serum Foundation

$8.20 CAD

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 36 shades.
SHADE

Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 36 shades.

These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.

Alcohol-Free | Oil-Free | Nut-Free | Vegan | Gluten-Free | Cruelty-Free


SHADE GUIDE

The shades are divided into four categories: 1 for lighter tones, 2 for medium tones, 3 for dark/deep tones, and 4 for deeper tones. Each category is then classified further by a second digit from 0 to 4 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones; N indicates a Neutral tone; Y (Yellow) indicates a warm undertone.

Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight.


HOW TO USE: Shake well before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face.

If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.

SIZE: 30ml


ABOUT THE BRAND: The Ordinary products are packed with ingredients that effectively work to make your skin appear healthier. It doesn’t matter if you’re looking for facial toners or serums, The Ordinary has something for anyone who’s obsessed with skincare. Create by DECIEM, a humble and happy umbrella of good beauty brands. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity".

THE ORDINARY IS NOT ELIGIBLE FOR DISCOUNTS


Cyclopentasiloxane, Aqua (Water), Caprylyl Methicone, Coconut Alkanes, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Coco Caprylate/Caprate, Dimethicone/PEG-10/15 Crosspolymer, Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone, Dipropylene Glycol, Tocopherol, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-4 Isostearate, Disteardimonium Hectorite, Hectorite, Sodium Chloride, Hexyl Laurate, Dimethicone/Vinyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Stearic Acid, Alumina, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Chlorphenesin. May Contain [+/-]: Titanium Dioxide (CI 77891), Tin Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Aluminum Hydroxide, Bismuth Oxychloride (CI 77163), Mica, Triethoxycaprylylsilane.


FREE SHIPPING IN CANADA & USA OVER $75*

VIEW ALL SHIPPING RATES >


We know how much you love unboxing your Socialite Beauty hauls, so we’re working hard to make sure that your orders are dispatched as soon as possible! You will receive a shipping confirmation and your tracking number by email once your package has shipped. If we encounter any problems with your order we will be in touch.

  • Shipping quoted as business days, Monday through Friday.
  • Excluding taxes, duties, and other shipping fees.
  • Free shipping codes cannot be combined with discount coupon codes, reward points, or free gifts. Only one coupon code can be used per order. 
  • If you order more than one item, and one or more of your items are backordered, your item(s) will be held until your backordered item(s) become available unless your order is over $200. We will let you know via email about any backorders.
  • We are happy to send our products to our international customers, but please note there may be taxes or customs duties/import fees charged by your country that we do not take responsibility for. International orders are subject to customs clearance delays.

Returns & Exchanges

Once products leave the Socialite Beauty warehouse, all sales become final. Many products do not come with sanitary seals making it unsafe to put them back on the shelves. We want you as our customer to feel secure you're getting brand new, unused products from us. Because skin can take some time to adjust to new products as well as to detox from any changes, it is best to allow 2-3 weeks of use to see how your skin truly takes on new items. Sometimes a few uses alone is simply not enough time to let the new products get to work. If your product does have a seal and you would like to return it, please notify us via email if you will be returning a product you have purchased (info@socialitebeauty.ca) and include images of the sealed product. Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a refund minus return shipping cost.

Please notify us via email if you will be returning a product you have purchased at info@socialitebeauty.ca.Provide your invoice number and reason(s) for the return/exchange. Once merchandise has arrived back to us, we will issue a Socialite Beauty Gift Card.

Customer Reviews
4.6 Based on 7 Reviews
5 ★
71% 
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Filter Reviews:
JB
06/25/2021
Joanne B.
Canada Canada

serum foundation

this is the smoothest, easiest to apply foundation I have ever used. It's a light coverage but you can build on it.

KP
12/01/2020
Kortney P.
Canada Canada

Serum Foundation

I LOVE the foundation it's very light on the face, great coverage!!, I use it every single day, one bottle lasts a long time and I will be a long term customer for sure!

LO
11/01/2020
Lisa O.
Canada Canada

Products

Love them thank you ♥️

L
09/11/2020
Lea
Canada Canada

Not my favorite

I found the texture too thick for my sensitive skin. It dries my skin and i didnt like the effect. The coverage is fine.

A
06/01/2020
Anonymous
Canada Canada

The Ordinary foundation serum

I find it great ! Nice, Light weight even coverage ! A little goes a long way too. Will be buying again.