Clean Beauty Foundation Guide: Introduction to Clean Foundation

What are the different types of Foundation?

Let’s talk about one of the trickiest makeup products to get right – foundation! Arguably the most popular type of foundation is liquid foundation. It glides on easily, provides good coverage, and gives the most natural finish of all foundations. If you are interested in this type of foundation, there are more categories under this umbrella. 

Liquid Foundation

Liquid foundations come in oil-based formulas which are perfect for both combination and dry skin. They moisturize your skin while giving you that dewy look that is all the rage these days. This type of liquid foundation provides light to medium coverage and gives a natural finish. It would not work well for oily skin since it is oil-based and would make skin look oilier overall. 

If you do have oily skin though and love the ease of a liquid foundation, there is no need to fret. These foundations also come in matte-finish with water-based formulas. They are generally good at covering blemishes and you can build up coverage depending on the condition of your skin. These are also great for controlling excess shine and have a lightweight finish. 

Cream Foundation

While liquid foundations are certainly the most popular, there are many other types of foundations that you can choose from. Cream foundations are available for those who prefer heavier coverage. Thicker and heavier than liquid foundations, they not only give better coverage but also last longer and are more pigmented. The “Un” Cover-Up Cream Foundation by RMS Beauty is one such foundation available on our website. 

Stick Foundation

Cream-to-powder compact foundations work by drying up to a powdery finish, give a matte look and are great for people with combination skin. They have great coverage but also look heavier than other types of foundation. Stick foundations are perfect for on-the-go touchups but have a thick, almost waxy consistency so getting the ideal shade is important. Most are oil-based and comedogenic so if you have oily or acne prone skin, this would not be the best option for you. The Zero Gravity C2P Foundation by Au Naturale is a stick foundation you can try.  

Powder Foundation

Powder foundations are great for oily skin because they have a drier formulation. It gives a lightweight, natural appearance with a matte-finish. Mineral foundations come in loose powder form and are crafted from crushed minerals. They are perfect for sensitive skin but can be quite messy to work with. The Semi-Matte Powder Foundation by Au Naturale and the Mineral Foundation SPF 15 by Lily Lolo are foundations in this category. 

Anti-aging and serum foundations are multitasking foundations which not only provide coverage but contain ingredients that can protect and heal signs of damage and aging. The True Skin Serum Foundation by Ilia Beauty and the Serum Foundation by The Ordinary both have the benefits of skin care with coverage.

SEE BELOW FOR THESE AMAZING FOUNDATIONS LISTED!

RMS BEAUTY "UN" COVER-UP CREAM FOUNDATION

Formulated with the signature RMS Beauty organic cold centrifuged coconut oil, and a targeted blend of oils and herbs, this formula will help improve skin tone, texture, hydration and overall radiance. This foundation works for all skin types and is available in a wide range of shades formulated to easily master a flawless finish that mimics natural, youthful skin.

AU NATURALE ZERO GRAVITY C2P FOUNDATION

Goes on like a nourishing creme but finishes like a weightless powder.

AU NATURALE SEMI-MATTE POWDER FOUNDATION

Formulated without animal bi-products, synthetic preservatives, nano particles, gluten, parabens, fillers or toxins, our mineral Semi-Matte Powder Foundation is 100% natural, cruelty-free, vegan and made in the USA.

LILY LOLO MINERAL FOUNDATION SPF15

Made from natural ingredients to ensure the skin is kept clean & healthy, minimising breakouts and blemishes. Internationally renowned for its luminous, remarkable staying power and weightless texture - whatever your skin tone, colour or age, our mineral foundation will work for you. It’s great for spot-prone and sensitive skin, and its broad spectrum UV protection is looking after your skin while you concentrate on looking good.

ILIA BEAUTY TRUE SKIN SERUM FOUNDATION

Weightlessly delivers buildable medium coverage with a silky finish while nourishing with a powerful blend of botanical actives that leaves skin looking like skin. Aloe leaf, rose hip, jojoba and marula oils soothe irritations tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed.