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Wash the Makeup Away Before Hitting the Hay!

03 Jul 2019
Wash the Makeup Away Before Hitting the Hay!

The Importance of Washing Face before Sleep.

Washing your face before you sleep – the MOST basic rule of skin care and yet unfortunately, one of the most neglected. Research has shown that at least half of all adults, male and female, don’t wash their face regularly before bedtime. Our overworked and stressed lifestyle has made even this simple act a dreaded chore in our daily routines.

Washing your face with the right cleanser before sleeping, despite being such a simplistic task, can have an astounding impact on the health of our skin. It keeps pores clean and prevents clogged pores by washing away all the bacteria, grime, oil, and other environmental toxins that accumulate on your skin through the day. It also cleanses your face of makeup which contributes to clogged pores as well. This protects your skin from being susceptible to breakouts and acne. It also prevents enlarged pores, whiteheads, and blackheads that come right alongside clogged pores. 


Your skin also naturally exfoliates by shedding dead skin at night. It also repairs itself at night. The natural circadian rhythm of our body repairs the DNA present in our skin at night through cell mitosis – renewing and repairing the skin. However, if your skin isn’t cleansed of makeup, it is unable to repair, renew, and exfoliate itself resulting in dull, flaky, and uneven skin. 


Nighttime is also the perfect time to load up on all those amazing products that will help your skin repair and renew itself. As we mentioned, our skin naturally begins its repairing and healing process at night with pores opening up, metabolism increasing, blood flowing more freely and dead skin cells breaking off. This is the time to support your skin what it does best since the absorption of essential products is boosted at this time and nutrients are also more effectively absorbed. This would not be possible without a clean face at night. 


Cleansing your face before sleep is also extremely important to get ward off premature signs of aging like wrinkles and fine lines. 


The constant exposure to environmental free radicals during the day can breakdown the collagen in the skin and also slows down collagen production which causes premature aging. Washing your face at night helps protect your skin from being damaged due to the lingering environmental pollution it is exposed to throughout the day. It also helps your skin recover during the night and hence protects your skin from wrinkles and fine lines.


So next time you have the option of watching just 5 more minutes of your favorite show or grabbing one more slice of pizza, we’d say skip it and head to the bathroom to wash your face before bed instead! We have a range of facial cleansers including the Gentle Gel Facial Cleanser by Grown Alchemist, the Squalane Cleanser by The Ordinary, and the Charcoal Clay Cleanser by 100% Pure® among very many others that you can use to help your face look and feel its best.  






This delicate blend of botanical extracts gently removes impurities from sensitive facial skin without stripping, allowing skin to breathe freely leaving skin thoroughly cleansed, calm and soothed.

  • Chamomile, Bergamot and Willow Bark: Visibly reduce pore size and the appearance of age spot formation.  
  • Polyphenols and Mucilages: From Cold pressed Rose Petals leave skin looking more even toned and soothed, while Polysaccharides from Aloe Vera help to leave skin beautifully calm and supple.





The formula incorporates Squalane, alongside other lipophilic esters that are gentle, moisturizing, efficient in dissolving makeup and facial impurities and increasing the spreadability of the product. When rubbed between your palms for approximately 10-30 seconds, the product undergoes an important textural change from a balm-like consistency to a clear oil-like consistency. This allows the emulsifying sucrose esters in the formula to trap and blend the dissolved makeup and facial impurities with water for rinsing. Being non-comedogenic and soap-free, this formula is designed to be gentle enough for daily use, without over-drying the skin, making it suitable for all skin types.



100% PURE® 


Deeply purifying facial cleanser in a base of detoxifying volcanic ash, pore minimizing bamboo charcoal and skin purging clay. Washes away makeup and other impurities while refreshing skin, without stripping or dehydrating. Anti-bacterial essential oils of spearmint, lemongrass and skin brightening lemon water invigorate and give you a healthy, glowing complexion.



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