Cruelty-Free Beauty

A strong hold finishing hairspray developed in the IGK salon. Style-locking formula provides 72 hours of hold and a high-shine, humidity-proof finish, without flaking. This next-generation formula features an environmentally conscious propellant for an ultra-low global warming impact. Provides 72-hour hold High-shine, humidity-proof finish...

A versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks. Gentle & safe for sensitive eyes. Highly pigmented, crease-resistant and long-lasting shadows. Generous base shade with perfectly sized detail shades. Packaged in a sleek, mirrored rose gold compact...

FREE Grown Alchemist Hydrating Face + Lip Kit WITH ANY PURCHASE OVER $175*. ADD THIS PRODUCT TO YOUR BASKET. APPLY PROMO CODE GIVINGFACE AT CHECKOUT. *Cannot be combined with other offers, promotions, or free gifts. This gift must be added to your cart and then the code...

Believe in your beauty and create a complete holiday look. This limited edition six-shade face palette featuring four mix-and-match PurePressed Eye Shadows, one PurePressed Blush, and an ethereal pearl finishing powder. PurePressed Eye Shadows COURAGE – deep taupe shimmer TENACITY – cool purple shimmer...

The Magic Serum is a nourishing and soothing serum that harmonizes and strengthens to support skin radiance. Skin Type: Sensitive, Normal, and Dry SkinSkin Concern: Dullness, Dry Skin, and DehydrationTexture: Cream Serum "My red-carpet cornerstone for glowing skin. Soaks right into clean skin or under the Daily...

A limited edition, utility-meets-luxury, natural skincare trio of essentials from Josh Rosebrook. The Essentials are here! This natural skincare trio from Josh Rosebrook is great for travel or as a way to test out these award-winning formulas before committing to the full size. The Essentials...

A hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it...

A lightweight conditioning styler that strengthens, enhances natural texture, and protects against frizz. This lightweight conditioning styler strengthens, enhances natural texture, and protects from frizz. It has light conditioning and a high level of hold. It’s powered by Living Proof’s Healthy Curl Complex, which...

Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

Moisturize & Replenish Your skin has different needs throughout the day. This powerful duo of Aloha Ambrosia + Mahina Elixirs work day and night to moisturize, repair, and turn back the clock on your complexion. Use Aloha Ambrosia in the mornings for lightweight all-day...

This is a sublime, sensorial potion that feels as beautiful on the skin as it looks in the bottle. This formula imparts lightweight moisture and subtle dewiness with an opulent blend of rosewater, Bulgarian rose, aloe, and botanical oils including rosehip and avocado. Thorn...

A gorgeous shimmer bronzer duo for a healthy glow. The rice powder bronzer is a beauty bag multitasker, giving you a golden year-round summer glow. The two shades allow you to customise the depth of colour you are after while leaving you with a...

Natural combination of Birch Extract + Salicylic Acid work deeply to clear skin. A plant-powered lightweight serum-in-balm spot treatment that targets blemishes and reduces the look of bumps and redness. BIRCH: Soothes sensitivity and irritation to further promote clearer and brighter skin. WILD GERANIUM: Clarifying, purifying...

Nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. No Frizz Shampoo and Conditioner are for anyone with frizz-prone hair or those with naturally curly hair who are seeking smooth styles. This conditioner delivers noticeably smoother hair after just one...

This heat-activated spray delivers a volume boost at the roots for natural, touchable, and targeted body that won't fall flat. Full Root Lifting Spray is perfect for anyone who wants to add ultimate lift and height to their style. It provides flexible fullness, lasting...

This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. This touchable, firm holding hairspray uses breakthrough endura-flex technology to keep styles in place without looking or feeling stiff. It protects against humidity and heat up to 450°F, doesn’t deflate or dampen styles,...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. For Straight, Wavy, Curly, Coiled Hair Types Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing conditioner. Treat blonde and highlighted hair to the ultimate...

A lightweight blowout cream that creates full-bodied volume and bouncy movement with style memory, while protecting against heat and humidity. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This salon-worthy lightweight hair blowout cream and heat protectant creates body and volume with style...

This trifecta of Nourishing Lip Tints is the perfect way to show your pout some love. For All Skin Types These three wearable colors will add subtle personality to every look and are formulated with Squalane and Organic Beeswax to lock in moisture and...

Wake up your makeup with this ultra creamy, creaseless liquid corrector to brighten and illuminate your complexion. Get full coverage with this buildable high-pigmented concealer to correct skin tone and illuminate your complexion.The easy-to-blend liquid crème is packed with potent botanicals for healthy natural...

Get your winter wonder-glam on with this stunning brush set, featuring 5 icy cool brushes inside a matching Beauty Bag. Whether you’re enjoying a cozy staycation or traveling somewhere exciting, this festive brush set has everything you need to create a complete look. Brushes...

This all-star multipurpose brush is now for our pressed powders, creamy products & loose powders. With 3-in-1 versatility, it’s perfect for optimum complexion coverage, daily use and handbags. The compact handle fits perfectly in your hand, while the brush head is big and bouncy! The...

Meet your essentials for lustre and shiny hair with the Sunshine Essentials Kit. 3-Piece Gift Set Skincare, but for your hair + scalp— formulated with an active blend of hair-loving botanicals, these four products give you everything you need for effortless everyday hair: body,...

This ultra-plush and brush is perfect for applying both loose, pressed powder and/or bronzer for the perfect amount of light coverage. This expertly designed Vegan & Cruelty Free blush brush ismade with first of its kind luxurious synthetic bristles thatmimic goat hair. The dome...

Anti-cellulite body moisturizer leaves the skin feeling smooth and firm. Smooth Move Body Cream is clinically proven* to help your skin look firmer and smooth the appearance of cellulite. Packed with powerful plant-based actives including caffeine to firm, this anti-cellulite body moisturizer leaves skin...

This USDA organic power-packed serum blends 20 carefully selected organic oils and botanicals known for their ability to renew and rejuvenate skin's natural radiance. Since this concentrated serum is packed with antioxidants and is a delicious defense against future damage, we suggest you use...

Look like you've been on vacation without spending hours in the sun! With Staycation, you can transport your skin back to its youthful radiance and your senses to somewhere exotic. This delightfully scented, golden bronze shimmer serum is infused with antioxidants & organic extracts...

These long and dramatic lashes are sinfully addictive. Glam vegan mink lash with flared whispie clusters and layered fibres to elongate eyes. A set of false lashes in a luxury vegan mink material that looks so real, you won’t spot the difference. Available in...

Don't take a gamble on these vegan mink lashes. We love the subtle volume, natural spiky pattern and rounded shape of Poker Face to open up the eyes. Lash Length: 10-14 MM A set of false lashes in a luxury vegan mink material that...

A complex of naturally derived ingredients that combat the appearance of wrinkles and imperfections for visibly younger skin. An anti-aging oil serum for mature skin that combats the appearance of wrinkles. Developed using a gentle yet potent mix of ingredients, this hydrating oil significantly...

Purifying clay mask decongests oily and combination skin. Skincare Concerns: Pores and Oiliness A purifying clay mask for combination skin, designed to decongest skin without drying it out. This detox mask works to minimize the appearance of pores, removing excess sebum and fight congestion....

Love at first sweep, this extra-soft SigmaTech® fiber face brush is your next go-to for adding depth and dimension to any look. The all-in-one design is perfect for blending your favorite blush or precisely contouring your cheekbones for a beautiful finish. Great for blush,...

Perfect for applying any liquid foundation, gel or cream. Ideal as a blush brush. A large, flat synthetic brush with medium-density bristles that is luxuriously soft. Use to apply any liquid foundation, gel or cream. Ideal as a blush brush for achieving more intense...

A flat brush with a tapered contour for working in the crease. A short, medium-density brush with a softly slanted tip that is luxuriously soft and perfect to apply eyeshadow accent colour.  NATURAL | VEGAN | WHEAT-FREE | CRUELTY-FREE | NON-COMEDOGENIC | TALC-FREE HOW...

An angled brush for eyeliner.  An angled synthetic eyeliner brush. Luxuriously soft. Use with gel liners for a thin line.  NATURAL | VEGAN | WHEAT-FREE | CRUELTY-FREE | NON-COMEDOGENIC | TALC-FREE HOW TO USE: Use to apply eyeliner for classic or dramatic lines. ABOUT...

The third stage of the Anti-Ageing Cleansing Ritual, Essential Lifting Lotion combines the properties of seven powerful natural actives for smooth, toned and plumped skin. For All Skin Types As you age, your cleansing routine should start to include products with anti-ageing actives and...

Softly, naturally cover your spots, scars, discolouration and more with this SigmaTech® fiber brush using cream or liquid concealer. This brush features a larger, long wispy brush head. Unique Feature: Larger, long wispy brush head. Function: Soft, gentle coverage. Recommended Use: Use with a...

Evenly apply liquid and gel serums onto your skin with this perfectly designed brush. The layers of extra-soft SigmaTech® fibers vary in length, allowing for a gentle and beautiful application every time. For a cooling application to soothe and de-puff skin, chill gel mask...

This ultra rich Age-Repair Treatment Cream is formulated to  reduce the depth and appearance of wrinkles. For Dry and Normal Skin Types This ultra rich Age-Repair Treatment Cream is formulated with advanced Phyto-Peptides that noticeably restore and reduce the depth and appearance of wrinkles;...

Enhance your skincare routine with the The Ordinary Tone + Texture Collection, available at Socialite Beauty. This powerful duo combines EUK 134 0.1% and Amino Acids + B5, targeting uneven skin tone and texture to promote a smoother, more radiant complexion. EUK 134 0.1%...

Perfect your complexion with the Volition Beauty Snow Mushroom Water Primer, available at Socialite Beauty. This hydrating primer harnesses the power of snow mushroom extract, a natural humectant that draws in moisture to keep skin plump and hydrated. The lightweight, water-based formula smooths the...

Experience the transformative power of Grow Gorgeous Defence Density Discovery Kit, available at Socialite Beauty. This trial-sized, five-piece regimen is specially formulated to protect hair against urban pollution, heat damage, and color fade. Ideal for those seeking to strengthen and purify hair from root...

Experience overnight skin transformation with the Grown Alchemist Regenerating Night Cream, available at Socialite Beauty. This luxurious anti-aging night cream is designed to work while you sleep, delivering intense hydration and boosting skin regeneration for a smoother, firmer complexion. Formulated with a blend of...