Hair Concerns

A lightweight, high-shine finishing spray that instantly provides a glassy protective glow to all hair types with no greasy residue. Powered by a highly-refractive Patented Gloss Filter to enhance hair gloss and color, and UV protection to prevent color fading. This finishing spray creates...

A conditioning detangler that smooths and strengthens dry, damaged hair while reducing breakage and providing heat protection up to 450°F/232°C. This ultra-lightweight, instantly hydrating detangling spray helps stop the cycle of damage in two ways: by minimizing mechanical breakage from brushing, combing, and styling,...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. The new Restore Shampoo and Conditioner have upgraded its original benefits for dry, damaged hair by solely focusing its efforts on...

A coconut milk-infused leave-in conditioner nourishes and protects hair, adds shine, and controls frizz for up to 24-hours. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Borrowing from skincare technology, IGK Thirsty Girl features a patented Hyaluronic Acid Technology that forms a rich...

A conditioner that instantly smooths down hair cuticles while infusing intense hydration on moisture-deprived hair. Hair Concern: Dryness/Damage/ Split Ends, Bleached Hair. Formulated with a blend of 5 different seaweed extracts, rich in 24 vitamins, amino acids, and rare minerals including iron, and calcium...

Beautiful hair starts with a happy scalp, so don’t skip it! Hair Type: All Balancing sebum production and helping to reduce the appearance of oily roots, this moisturizing treatment contains Niacinamide - a multi-functional ingredient known to reduce water loss, improve skin barrier function and...

Define, Volumize & Hold – A Two-Step Styling Ritual for Curls & Waves Bring out the best in your natural texture with the Innersense Curl Enhance Duo, a two-piece styling set that delivers definition, volume, and flexible hold for all curl types. Whether you're...

A heat-activated, prep mist that provides 24-hour volume and double the thickness. Weightless rice water essence detangles, hydrates, and provides 450°F heat protection to prime and plump fine, thin strands. Adds volume and thickness Provides 450°F heat protection Detangles and hydrates A Volumizing And...

An instantly smoothing shampoo with Frizz-Blocking Barrier technology to fight frizz before it forms, for hair that’s 5X smoother* after just 1 use. SAFE FOR ALL HAIR TYPES INCLUDING COLORED AND CHEMICALLY TREATED. The oil-rich formula deeply nourishes, adds shine and silkiness, perfect for...

A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...

Beautiful hair starts with a calm scalp. Give yours the TLC it needs to thrive with this fragrance free and dermatologically tested scalp soothing serum. Introducing Sensitive Ceramide Rich Hair and Scalp Mask, a delicate yet indulgent overnight treatment that restores harmony with a gentle...

Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...

Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...

Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a...

An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Help fine hair reach its full potential with this revivable volumizing spray that provides targeted lift at the roots and airy body through the lengths, all while leaving...

An innovative dry foam that delivers up to three times more texture on wet or dry hair. A dry foam that delivers 3x more texture. Use to style, restyle, or revive hair for an effortless look that lasts all day. Delivers 3x more textured...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

A nourishing curl cream, packed with 10 ultra-rich butters and oils, that seals in moisture, intensely softens and enhances definition. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This concentrated, silicone-free whipped curl cream functions as a rich nourishing leave-in conditioner and curl...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability. An anti-frizz smoothing cream for medium hair types that controls frizz, conditions from root to tip, and leaves...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

Beautiful hair starts with a happy scalp, so don’t skip it! Hair Type: Hair with a tendency for grease and product build-up Formulated with Glycolic Acid, the AHA 5% + Prebiotic Booster provides gentle exfoliation, encouraging the removal of dead skin cells while helping to...

Nourish, Soften & Restore – A Moisture-Boosting Innersense Ritual for Thirsty Hair Quench dry, coarse, or damaged hair with the Innersense Essential Hydration Ceremony, a luxurious 3-step ritual designed to deeply hydrate, strengthen, and enhance shine. This curated trio features Innersense’s best-selling moisture essentials...

Enhance your hair’s natural beauty with the Living Proof Perfect Hair Day™ High Shine Gloss, available at Socialite Beauty. This lightweight, silicone-free gloss serum is designed to add an instant, glass-like shine and smoothness to any hair type. Infused with Living Proof’s patented technology,...

Give your hair the extra love it deserves with IGK Extra Love Volume & Thickening Conditioner, available at Socialite Beauty. This nutrient-rich formula is designed to hydrate, thicken, and strengthen thin, brittle hair while providing long-lasting volume and fullness. Lightweight yet deeply moisturizing, it...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...

This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash. A moisturizing ester detangles and enhances shine while Living Proof’s Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from...

Restorative shampoo treats fragile, damaged, over-processed hair to 360-degree repair.  For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...

Transform your hair care routine with Virtue Restorative Treatment Mask, available at Socialite Beauty. This luxurious, lightweight mask deeply hydrates and repairs hair without weighing it down, providing intense nourishment and a silky smooth finish.  Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair...

A supercharged lash and brow-enhancing serum, packed with hair-boosting peptides and biotin. This weightless, hydrating serum is clinically-proven to increases thickness, fullness, and density of brows and lashes in just 4 weeks*. (*Clinical results as compared to a control) This safe and effective serum...

A heat-protective blowout spray that mimics the smooth, high-shine, frizz-free results of keratin formulas for sleek results without the damage. This smoothing spray mimics the coating and smoothing properties of keratin formulas when activated by heat. Featuring hair-healthy spirulina protein and innovative bonding polymers...

A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping hair for strong, defined curls straight from the shower. This creamy, low-lather shampoo is powered by the Healthy Curl Complex to gently cleanse without stripping hair. It balances cleaning and conditioning, plus...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Bring weak, damaged hair back from the brink with this fortifying conditioner that smooths, repairs, and protects hair, leaving it visibly healthier. Restore Conditioner is for anyone with colored, chemically treated, weakened, or damaged hair. The Restore Conditioner have upgraded its original benefits for...

An energizing scalp booster that lays the foundation for gorgeous hair. Hair Type: All Hair Types Vitamin C 10% + Prebiotic Booster provides antioxidant protection to rejuvenate and revive, with a stabilized form of vitamin C. Universally known to boost collagen synthesis and combat oxidative...

Exfoliate, Cleanse & Replenish – A Body Ritual for Radiant, Nourished Skin Indulge in the Innersense Radiant Skin Ceremony, a three-step body care ritual designed to exfoliate, hydrate, and illuminate your skin. Powered by the skin-loving Vitarevive Trio (Vitamins B5, C & D), each...

Elevate your hairstyle with the Virtue Lifting Powder, available at Socialite Beauty. This innovative, weightless powder is designed to provide immediate volume and texture to fine or flat hair. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, it not only enhances fullness but also...

Transform unruly hair with the Volition Beauty Anti-Frizz Smoothing Hair Oil, available at Socialite Beauty. This ultra-lightweight, non-greasy hair oil is designed to smooth and nourish, providing the ultimate solution for frizz control and lasting shine. Enriched with a blend of powerful botanical oils,...

Bring life back to damaged hair with the Virtue Recovery Discovery Set, available at Socialite Beauty. Designed for those seeking healthier, stronger hair, this set includes Virtue’s most effective repair treatments in convenient travel sizes, featuring the power of Alpha Keratin 60ku® protein to...