Virtue®
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Vendor:Virtue®
Flourish® Hair Growth Treatment (Minoxidil 5%)
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Recovery Shampoo
Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...- From $17.63 CAD
$23.50 CAD- From $17.63 CAD
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Vendor:Virtue®
Recovery Conditioner
A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Hair Growth Density Booster
A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...- From $38.00 CAD
- From $38.00 CAD
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Vendor:Virtue®
6-In-1 Style Guard Hairspray
A moderate hold, wonder-working spray that goes beyond styling strands to strengthen, heal, and protect hair from pollution, UV rays, and humidity. A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take...- From $26.00 CAD
- From $26.00 CAD
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Vendor:Virtue®
6-In-1 Styler
A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat. Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from...- From $27.50 CAD
- From $27.50 CAD
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Vendor:Virtue®
Flourish® Shampoo for Thinning Hair
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Curl Leave-In Butter
Revitalize your curls with Virtue Curl Leave-In Butter, now available at Socialite Beauty. This luxurious leave-in cream is formulated to hydrate, define, and protect your curls, leaving them soft, strong, and full of shine. Virtue® Curl Leave-In Butter is a leave-in cream rich in...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Flourish® Hair Rejuvenation Treatment Set for Thinning Hair
A 100 percent, drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair—ideal for mild to moderate thinning. The set forms a part of the brand’s Flourish® collection, a range powered by keratin proteins which seek to support healthy hair...- From $90.00 CAD
- From $90.00 CAD
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Vendor:Virtue®
Curl Discovery Kit
Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Volumizing Mousse
Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Exfoliating Scalp Treatment
Revitalize your scalp with Virtue Exfoliating Scalp Treatment, available at Socialite Beauty. This dual-action whipped crème is designed to detoxify, rebalance, and condition your scalp, promoting healthy hair growth and a refreshed, clean feeling. A light, dual-action whipped crème that detoxifies scalp of build-up...- $66.00 CAD
- $66.00 CAD
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Vendor:Virtue®
Hydrating Healing Hair Oil
An oil that smooths and protects dry, damaged hair, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Hair & Scalp Reset Duo
Nourish and balance your hair with the VIRTUE Hair and Scalp Reset Duo. This powerful set features an exfoliating scalp treatment and a deeply hydrating mask to help detoxify and moisturise tresses, promoting healthier-looking locks. Upgrade your hair care routine with this supercharged gift...- $37.00 CAD
- $37.00 CAD
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Vendor:Virtue®
Full Conditioner - Thickening For Fine Or Flat Hair
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Refresh Dry Shampoo
A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Flourish® Mask For Thinning Hair
A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...- $94.50 CAD
- $94.50 CAD
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Vendor:Virtue®
Curl Defining Gel
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Flourish® Brow Density Booster Serum
Transform your brows with the Virtue Flourish Brow Density Booster, available at Socialite Beauty. Specially formulated with Virtue’s Alpha Keratin 60ku® technology, this serum helps to boost hair density, strength, and thickness. Perfect for thinning or sparse brows, this lightweight formula works to promote...- $109.00 CAD
- $109.00 CAD
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Vendor:Virtue®
FLOURISH® X MANTA® Healthy Hair Brush
Revitalize your hair care routine with the Virtue MANTA® Healthy Hair Brush, now available at Socialite Beauty. This innovative brush is uniquely designed for fragile, thinning hair, ensuring gentle detangling and scalp care. Key Benefits: Gentle Detangling: Flexible bristles bend and mold to the...- $49.00 CAD
- $49.00 CAD
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Vendor:Virtue®
Curl Defining Whip
A hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
6-In-1 Styling Paste
A hair styling paste that provides a medium hold to short styles, lending texture, volume and shine. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. A revitalizing citrus blend of flowers,...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Split End Serum
Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...- $58.00 CAD
- $58.00 CAD
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Vendor:Virtue®
Smooth Shampoo for Coarse & Textured Hair
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Refresh Purifying Leave-In Conditioner
A lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without buildup. Hair is left softer, shinier, and overall...- $44.00 CAD
- $44.00 CAD
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Vendor:Virtue®
Curl Conditioner with Jojoba Oil
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...- From $24.00 CAD
- From $24.00 CAD
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Vendor:Virtue®
Curl Shampoo
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Refresh Topical Scalp Supplement
Transform your hair from the root with Virtue Scalp Supplement, a powerhouse serum designed to support a healthy scalp and promote stronger hair growth. Infused with Virtue’s proprietary Alpha Keratin 60ku® protein, this serum nourishes, hydrates, and soothes the scalp, addressing common issues like...- $47.00 CAD
- $47.00 CAD
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Vendor:Virtue®
Repair & Strengthen Recovery Discovery Kit
Bring life back to damaged hair with the Virtue Recovery Discovery Set, available at Socialite Beauty. Designed for those seeking healthier, stronger hair, this set includes Virtue’s most effective repair treatments in convenient travel sizes, featuring the power of Alpha Keratin 60ku® protein to...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Mini Must-Haves 5-Piece Trial Travel Set
Take Virtue’s transformative hair care wherever you go with the Mini Must Haves 5-Piece Trial Travel Set, available at Socialite Beauty. Packed with travel-sized essentials, this set features Virtue’s top-selling products, each powered by the revolutionary Alpha Keratin 60ku® protein to repair, strengthen, and...- $86.00 CAD
- $86.00 CAD
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Vendor:Virtue®
Healthy & Renewed Hair Duo - Recovery
Revitalize dry, damaged hair with the Virtue Healthy & Renewed Hair Duo, available at Socialite Beauty. This essential repair set combines Virtue’s award-winning Recovery Shampoo and best-selling Restorative Treatment Mask to bring life back to brittle, lackluster hair. Powered by Virtue’s breakthrough Alpha Keratin...- $38.00 CAD
- $38.00 CAD
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Vendor:Virtue®
Frizz Block Smoothing Spray
Say goodbye to frizz and hello to sleek, manageable hair with the Virtue Frizz Block Smoothing Spray, available at Socialite Beauty. Powered by Virtue’s revolutionary Alpha Keratin 60ku® protein, this lightweight smoothing spray offers lasting frizz control and humidity resistance for up to 72...- From $37.00 CAD
- From $37.00 CAD
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Vendor:Virtue®
Flourish Thickening Styling Treatment
Transform fine, thinning hair with the Virtue Flourish Thickening Styling Treatment, available at Socialite Beauty. Formulated with Virtue’s innovative Alpha Keratin 60ku® protein, this styling treatment boosts volume, thickness, and strength for visibly fuller hair with a flexible hold. Perfect for those with thinning...- $63.00 CAD
- $63.00 CAD
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Vendor:Virtue®
Peace, Love, Virtue - Fan Favorites Kit
Experience the best of Virtue’s hair repair technology with the Virtue Fan Favorites Kit, available at Socialite Beauty. This exclusive holiday set brings together Virtue’s award-winning products to repair and strengthen hair in real-time, making it shinier, healthier, and more resilient. Perfect for gifting...- $169.00 CAD
- $169.00 CAD
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Vendor:Virtue®
Damage Reverse Serum
Transform your hair with the Virtue Damage Reverse Serum, available at Socialite Beauty. Designed for those with damaged, brittle, or weakened hair, this advanced serum leverages Virtue’s patented Alpha Keratin 60ku® protein to repair and strengthen each strand from the inside out. This lightweight,...- $84.00 CAD
- $84.00 CAD
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Vendor:Virtue®
Daily Damage Repair Essentials Gift Set Duo
Revitalize and protect your hair with the Virtue Damage Repair Essentials Set, available at Socialite Beauty. This powerful duo combines two targeted repair treatments that work together to strengthen, nourish, and add shine to damaged hair. Whether your hair is compromised by heat, color,...- $90.00 CAD
- $90.00 CAD
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Vendor:Virtue®
Refresh Purifying Shampoo
Reset and refresh your hair with the Virtue Refresh Purifying Shampoo, available at Socialite Beauty. This purifying shampoo delivers a powerful deep clean that removes impurities, product buildup, and excess oils, helping hair feel light, revitalized, and balanced. Ideal for occasional detox treatments, the...- $44.00 CAD
- $44.00 CAD
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Vendor:Virtue®
Smooth Unfrizz Cream
Say goodbye to frizz and hello to smooth, polished hair with the Virtue Labs Polish Un-Frizz Cream, available at Socialite Beauty. This lightweight styling cream is designed to control frizz, add shine, and enhance hair’s natural movement without leaving it heavy or greasy. Infused...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Texturizing Spray
Transform your hair styling routine with Virtue Texturizing Spray, available at Socialite Beauty. This innovative, lightweight mist adds texture, volume, and definition to your hair, delivering a lustrous, healthy shine. Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly...- $55.00 CAD
- $55.00 CAD
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Vendor:Virtue®
Colorkick® Illuminating Mask
Transform your hair care routine with Virtue ColorKick® Illuminating Mask, available at Socialite Beauty. This nourishing mask is designed to enhance color vibrancy, add radiance, and provide intense hydration without drying out your hair. Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that...- $96.00 CAD
- $96.00 CAD
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Vendor:Virtue®
Restorative Treatment Hair Mask
Transform your hair care routine with Virtue Restorative Treatment Mask, available at Socialite Beauty. This luxurious, lightweight mask deeply hydrates and repairs hair without weighing it down, providing intense nourishment and a silky smooth finish. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair...- $96.00 CAD
- $96.00 CAD
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Vendor:Virtue®
Full Discovery Kit
The perfect three-step haircare treatment for fine, limp hair, the VIRTUE Full Discovery Kit provides weightless body for a fuller, thicker look and feel. Virtue's 'Full Discovery Set' comes with three travel-sized products that work together to boost the volume and thickness of your...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Smooth Discovery Kit
A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...- $53.00 CAD
- $53.00 CAD
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Vendor:Virtue®
Nourish & Flourish Duo
Get thicker, stronger, shinier - and most importantly, more - hair and a healthier scalp Density Booster helps hair grow stronger and healthier while nourishing the scalp and microbiome. Healing Oil repairs, protects, and adds gorgeous luster to hair with a lightweight, fast-absorbing formula....- $102.00 CAD
- $102.00 CAD
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Vendor:Virtue®
Volumizing Primer
A lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from...- $52.00 CAD
- $52.00 CAD
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Vendor:Virtue®
Un-Frizz Cream
A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...- $60.00 CAD
- $60.00 CAD
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Vendor:Virtue®
Smooth Conditioner for Coarse & Textured Hair
A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...- From $25.00 CAD
- From $25.00 CAD
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Vendor:Virtue®
Colorkick® De-Brassing Shampoo
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...- $58.00 CAD
- $58.00 CAD
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Vendor:Virtue®
Full Shampoo
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...- From $23.50 CAD
- From $23.50 CAD
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Vendor:Virtue®
Flourish® Volumizing Styler
An all-you-need styler for fine, fragile hair that adds volume, provides heat protection and touchable hold while strengthening and protecting hair against environmental stressors. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest...- $57.00 CAD
- $57.00 CAD
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One ingredient changed everything.
After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we found Alpha Keratin 60ku®, a protein so transformative we couldn’t keep it to ourselves. All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses.