Gluten-Free Beauty

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken...

A multi-benefit shampoo that adds moisture, shine, bounce and smoothness while nourishing the scalp for stronger, healthier looking hair. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types This hair perfecting shampoo gives you the hair you’ve always dreamed of. Suitable for all hair...

A multi-dimensional, long wear gel-to-powder luminizer in a refillable mirrored compact. Pop on high points, dust all over and glow all day with Prosecco Fizz: A warm, champagne glow. Glides on effortlessly, infusing skin with multi-dimensional life as the bouncy, light-as-air gel blends and...

A heat-activated, prep mist that provides 24-hour volume and double the thickness. Weightless rice water essence detangles, hydrates, and provides 450°F heat protection to prime and plump fine, thin strands. Adds volume and thickness Provides 450°F heat protection Detangles and hydrates A Volumizing And...

A multi-tasking, IGK Good Behavior hair prep spray that detangles, protects against heat, controls frizz, enhances shine. For Straight, Wavy, Curly, Coiled Hair Types This multi-tasking hair prep spray is the first step in any hair routine. It gently detangles, controls frizz for up to...

Lightweight gel moisturizer to support surface hydration. Natural Moisturizing Factors + Beta Glucan is a lightweight gel moisturizer that provides all-day hydration after one application. With a blend of natural moisturizing factors, beta glucan, and ceramides, it also fortifies the skin's natural barrier.The Beta...

Powerful, “rewind time” serum that dials back the signs of skin damage for a rejuvenated, ageless appearance. MY SKIN’S CURRENT STATE: Tired, seeing signs of aging and dull/lackluster. MY SKIN’S FUTURE STATE: Revived, restored and radiant. A powerhouse serum that definitely took the advice...

Lightweight serum packed with good-for-skin vitamins and antioxidants to brighten and improve overall skin tone. MY SKIN’S CURRENT STATE: Uneven Skin Tone, Dark Spots, or In Need of Some Defense from the Elements MY SKIN’S FUTURE STATE: Glowing, More Even-Looking, and On The Line...

Restore Scalp Serum optimizes and resets your scalp with balanced hydration. This soothing treatment relieves dry scalp, while reducing the appearance of flakes and irritation; supports a healthy microbial ecosystem, and protects the scalp barrier. Fast absorbing and non-greasy.  SEEN Restore Scalp Serum features...

A lightweight coconut oil infused styler for tousled air-dried texture and smooth shine. For Straight, Wavy, Curly, Coiled, Tightly Coiled, Fine Hair Types IGK Rich Kid coconut oil-infused gel is the foundation in creating the hydrated, lived in, undone hair of right now. Inspired...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

A coconut milk-infused leave-in conditioner nourishes and protects hair, adds shine, and controls frizz for up to 24-hours. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Borrowing from skincare technology, IGK Thirsty Girl features a patented Hyaluronic Acid Technology that forms a rich...

Gentle refining cleanser that dives deep to clarify, smooth and get you back in the clear. MY SKIN’S CURRENT STATE: Stressed, textured, or broken out MY SKIN’S FUTURE STATE: Clean, smooth, and collected It is possible to target breakouts, blackheads, and rough texture without...

Ultra-replenishing cleanser that washes away all traces of makeup for a nourished glow and balanced barrier. MY SKIN’S CURRENT STATE: Dry and flaky, irritable, or layered with makeup/spf. MY SKIN’S FUTURE STATE: Nourished, soothed, and makeup-free. Your skin’s moisture barrier is the first line...

Instantly refreshing gel moisturizer that delivers a clarifying hydration boost without weighing skin down. MY SKIN’S CURRENT STATE: Thirsty, enlarged pores or prone to breakouts MY SKIN’S FUTURE STATE: Hydrated, refined and clarified Balanced moisture is the hallmark of healthy skin and frankly, we...

A transformative renewal serum that blends powerful skincare actives with nourishing botanicals to boost clarity and breathe youthful vitality into the skin. Ideal for all skin types Formulated with low-irritation HPR retinoids, Aqua A gently promotes cellular turnover to help clear breakouts and smooth...

A bottle of concentrated purple pigment drops that instantly tone blonde, silver, and violet hair when added to any styling product or shampoo and conditioner.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turn your favorite hair product into a custom-mixed toner to...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

A lightweight dry shampoo that lifts dirt and oil while adding instant volume and light texture for an instant refresh. This multitasking dry shampoo absorbs oil, preserves style and adds light, touchable texture without grit. Perfect for moderately oily hair. Invisible medium cleanse Touchable...

Refreshing barrier-supportive cleanser that gently purifies and sets skin up for well-balanced success. MY SKIN’S CURRENT STATE: Dehydrated, imbalanced, or stressed-out MY SKIN’S FUTURE STATE: Calm, glowing, and supported A daily purifier for a harmonized complexion. This refreshing gel cleanser is ideal for combination-to-oily...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

This time-release dry hair treatment mask uses first of its kind leave-in bond-building technology and vegan silk extract to repair and soften hair without mess or residue. For All Hair Types First-of-its kind leave-in, bond-building technology repairs and protects hair from the inside out....

A heat-protective blowout spray that mimics the smooth, frizz-free results of a keratin treatment. 100% agreed their hair looked like they got a keratin treatment at a salon. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Spirulina protein strengthens and nourishes while an...

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...

Transform your eye care routine with Odacité Edelweiss Extreme Intense Repair Eye Cream, available at Socialite Beauty. This luxurious eye cream is formulated to combat the signs of aging and fatigue around the delicate eye area. Infused with Edelweiss extract, known for its resilience...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

An antioxidant-rich, velvety night cream infused with plant-based oils, extracts, ceramides, and vitamins that provides skin with vital nutrition and hydration, aiding the skin's protective moisture barrier. Marine enzymes, along with liposomal encapsulated vegan retinol and vitamin C, enhance skin's radiance and minimize the...

Thorn Pulp Crunchy Jelly Oil Cleansing Balm has a strange, unique, utterly satisfying texture that feels almost icy–and melts with the warmth of your touch. On the skin, it turns into a rich oil that removes makeup unlike anything else. The most pigmented, bold,...

The Eyebrow Brush makes beauty easy. The two in one brush is double sided for a flawless brow application and to sculpt out the perfect brow for a lasting picture-perfect makeup look. ABOUT THE BRAND: Fitglow Beauty is all about plant-based ingredients with a purpose. Improve and transform your...

A clean, lightweight foam provides firm hold, cuts down on drying time and creates ultimate curl definition—for long-lasting style. Work this firm hold foam over wet hair to decrease dry time, enhance natural texture, and provide style longevity. Its lightweight yet powerful formula features...

Treat your cheeks to bronze and blush all in one nifty compact. This stunning combo adds depth of colour and a rosy healthy glow all in one! A breathable luxurious formula leaves you with a silky finish. It is gentle on sensitive skin and...

The Ordinary's most nourishing moisturizer. Natural Moisturizing Factors + PhytoCeramides is our most nourishing moisturizer, formulated with nearly four times more moisturizing emollients and two times more humectants than our Natural Moisturising Factors + HA. This rich and replenishing cream immediately boosts skin hydration...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Universal duo shades that suits all complexions, adding healthy natural colour to your face. A multitasking powder to apply as a contour, eyeshadow, lip colour and all over the face to even skin tone. Breathable formula that doesn’t clog pores and even helps to...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

A leave-in conditioning balm that melts into hair to support hydration and reduce frizz. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Be the one they envy. This innovative leave-in conditioning balm melts into lengths and instantly boosts hair hydration. IGK Mistress features...

Inspired by the captivating colour and powerful symbolism of crystals and gemstones, the On the Rocks Eye Palette gives jewel tones a fresh and contemporary edge. Inside this sleek, mirrored compact are eight highly pigmented and decadent shades with a double ended applicator. The...