Gluten-Free Beauty

A transformative renewal serum that blends powerful skincare actives with nourishing botanicals to boost clarity and breathe youthful vitality into the skin. Ideal for all skin types Formulated with low-irritation HPR retinoids, Aqua A gently promotes cellular turnover to help clear breakouts and smooth...

A bottle of concentrated purple pigment drops that instantly tone blonde, silver, and violet hair when added to any styling product or shampoo and conditioner.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turn your favorite hair product into a custom-mixed toner to...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

A lightweight dry shampoo that lifts dirt and oil while adding instant volume and light texture for an instant refresh. This multitasking dry shampoo absorbs oil, preserves style and adds light, touchable texture without grit. Perfect for moderately oily hair. Invisible medium cleanse Touchable...

Refreshing barrier-supportive cleanser that gently purifies and sets skin up for well-balanced success. MY SKIN’S CURRENT STATE: Dehydrated, imbalanced, or stressed-out MY SKIN’S FUTURE STATE: Calm, glowing, and supported A daily purifier for a harmonized complexion. This refreshing gel cleanser is ideal for combination-to-oily...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

This time-release dry hair treatment mask uses first of its kind leave-in bond-building technology and vegan silk extract to repair and soften hair without mess or residue. For All Hair Types First-of-its kind leave-in, bond-building technology repairs and protects hair from the inside out....

A heat-protective blowout spray that mimics the smooth, frizz-free results of a keratin treatment. 100% agreed their hair looked like they got a keratin treatment at a salon. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Spirulina protein strengthens and nourishes while an...

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...

Transform your eye care routine with Odacité Edelweiss Extreme Intense Repair Eye Cream, available at Socialite Beauty. This luxurious eye cream is formulated to combat the signs of aging and fatigue around the delicate eye area. Infused with Edelweiss extract, known for its resilience...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

An antioxidant-rich, velvety night cream infused with plant-based oils, extracts, ceramides, and vitamins that provides skin with vital nutrition and hydration, aiding the skin's protective moisture barrier. Marine enzymes, along with liposomal encapsulated vegan retinol and vitamin C, enhance skin's radiance and minimize the...

Thorn Pulp Crunchy Jelly Oil Cleansing Balm has a strange, unique, utterly satisfying texture that feels almost icy–and melts with the warmth of your touch. On the skin, it turns into a rich oil that removes makeup unlike anything else. The most pigmented, bold,...

A clean, lightweight foam provides firm hold, cuts down on drying time and creates ultimate curl definition—for long-lasting style. Work this firm hold foam over wet hair to decrease dry time, enhance natural texture, and provide style longevity. Its lightweight yet powerful formula features...

Treat your cheeks to bronze and blush all in one nifty compact. This stunning combo adds depth of colour and a rosy healthy glow all in one! A breathable luxurious formula leaves you with a silky finish. It is gentle on sensitive skin and...

The Ordinary's most nourishing moisturizer. Natural Moisturizing Factors + PhytoCeramides is our most nourishing moisturizer, formulated with nearly four times more moisturizing emollients and two times more humectants than our Natural Moisturising Factors + HA. This rich and replenishing cream immediately boosts skin hydration...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Universal duo shades that suits all complexions, adding healthy natural colour to your face. A multitasking powder to apply as a contour, eyeshadow, lip colour and all over the face to even skin tone. Breathable formula that doesn’t clog pores and even helps to...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

A leave-in conditioning balm that melts into hair to support hydration and reduce frizz. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Be the one they envy. This innovative leave-in conditioning balm melts into lengths and instantly boosts hair hydration. IGK Mistress features...

Inspired by the captivating colour and powerful symbolism of crystals and gemstones, the On the Rocks Eye Palette gives jewel tones a fresh and contemporary edge. Inside this sleek, mirrored compact are eight highly pigmented and decadent shades with a double ended applicator. The...

The light-diffusing Pressed Finishing Powder is virtually invisible on the skin while noticeably improving the look and staying power of your foundation, and imparting your complexion with a radiant, natural finish. The formula’s clean beauty ingredients, minerals and hydrating oils work harmoniously to create...

A gentle, foaming cleanser that effectively cleanses the skin whilst maintaining the skin’s moisture barrier. The Glucoside Foaming Cleanser is a gel-like foaming cleanser that effectively helps remove dirt and environmental impurities. This formulation helps maintain the skin's moisture barrier, while also improving the...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

A dark spot minimizing, skin soothing, visibly brightening facial oil. Sémillon Grape Seed. It's the part of the grape that's discarded when making white wines. It's the concentrated source of polyphenols that neutralize free radicals, the principal causes of premature aging. It's combined with...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

It’s a facial serum that does so much more than gradually build a natural-looking tan. Sunshine in a bottle. It's the follow-up to the hugely successful Getaway Glow Body Moisturizer. It’s a facial serum that does so much more than gradually build a natural-looking...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A luxe mini trio of our bestselling mask treatments to elevate your skincare routine and transform your complexion. Each mask in this collection offers a unique form of skincare support, harnessing the power of Hawaiian Raw Honey to polish, nourish and illuminate your skin....

Give your hair an energising wake-up call. Is your hair in need of a wake-up call? Reinvigorate in one simple step with our Energising Scalp Tonic, scientifically proven to refresh, give a thicker feel and appearance and hydrate all hair types. Stimulate your scalp...

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add...

Define, enhance, and protect your lips with nourishing pigment. A richly pigmented, longwearing, skin-caring creamy lip pencil. Expertly formulated to complement an inclusive range of nude shades. With its own sharpener and brush for flawless precision, it glides on easily to naturally define lips,...

This is a sublime, sensorial potion that feels as beautiful on the skin as it looks in the bottle. This formula imparts lightweight moisture and subtle dewiness with an opulent blend of rosewater, Bulgarian rose, aloe, and botanical oils including rosehip and avocado. Thorn...