Hair

Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with...

A lightweight serum-in-oil formula eliminates frizz + adds shine without weighing hair down or feeling greasy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Inspired by skincare technology, serum-in-oil formula absorbs into the hair instead of sitting on top of it for a...

Give your hair an energising wake-up call. Is your hair in need of a wake-up call? Reinvigorate in one simple step with our Energising Scalp Tonic, scientifically proven to refresh, give a thicker feel and appearance and hydrate all hair types. Stimulate your scalp...

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan. Water-Soluble Jojoba Oil: Provides moisture...

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you...

A leave-in treatment cream that conditions and smooths hair. Eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments...

A purple toning leave-in treatment that instantly neutralizes brass and brightens blonde. Lightweight formula restores hydration and provides 450°F heat protection. For Straight, Wavy, Curly, Coily Hair Types This multi-tasking leave-in toning spray detangles, conditions, busts brass, brightens, moisturizes, and protects up to 450°F heat....

A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection. No Frizz Intense Moisture...

A root boosting spray that provides 2x instant root lift and 72-hour volume. Transparent microfibers act like invisible tubes that grip to hair for a fuller, thicker-looking hairline. This Weightless, Buildable Formula Gives An Immediate Root Lift And Adds Volume, With No Residue. Antioxidant-Rich...

This volumizing and thickening blow dry mousse delivers soft, flexible body and bounce to the hair for fuller results. For Straight, Wavy, Curly Hair Types A heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against...

Transform your hair care routine with Virtue Recovery Shampoo, available at Socialite Beauty. This luxurious shampoo is formulated to repair and nourish damaged hair, leaving it soft, healthy, and vibrant. It gently dissolves daily build-up while filling in cracks of damage to leave all...

A leave-in conditioning balm that melts into hair to support hydration and reduce frizz. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Be the one they envy. This innovative leave-in conditioning balm melts into lengths and instantly boosts hair hydration. IGK Mistress features...

A lightweight mist designed to revive and rehydrate waves, curls, and coils in between wash days. For Curly, wavy, coily, or tightly-spiralled hair Bring curls back to their freshly washed state, formulated to re-activate curl memory and nurture your natural curl pattern and shape...

Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage. A lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our...

An in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticles. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Like a topcoat for nails, this UV protecting glaze instantly forms to hair, creating a transparent, weightless shield that adds intense...

Discover the power of beautiful curls with a trio of products curated to create perfect defined, frizz-free and bouncy curls. The ultimate solution for achieving gorgeous, frizz-free, and defined curls. This kit has been specially curated for all curl types, including wavy, curly, coily, and kinky...

Significantly reduce breakage and repair damage at the source with this high-powered restorative serum. For Straight, Wavy, Curly, Coiled Hair Types This clinically-proven treatment serum significantly repairs damage and reduces breakage.* Concentrated, lightweight formula features biomimetic bond-building technology to instantly moisturize, mend split ends,...

A set that will help refine, de-frizz, and hydrate hair. The three-step routine combines a smoothing shampoo and conditioner with a damage-repairing mask that delivers intense moisture and nourishment to restore stressed hair back to its former glory. With continual care using products enriched...

Restorative conditioner treats fragile, damaged, over-processed hair to 360-degree repair. For Straight, Wavy, Curly, Coily Hair Types Boosted with clean, clinically-proven Vegan Silk and Biomimetic Bond-Building Technology to reduce breakage and increase strength from the inside out for 11x softer* strands and healthier-looking hair...

A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...

A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product...

Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo...

Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily...

This deep conditioning hydrating hair mask restores hair from the inside out.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turmeric butter intensely hydrates and replenishes while protecting against future damage. Green tea seed oil smooths the hair fiber, locks in hair color...

A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Natural oils in hair contain a critical number of fatty acids. Those fatty acids, combined with sterols and ceramides create the foundation for healthy, soft hair. While...

Curl Defining Gel is a lightweight gel that provides long-lasting hold without the crunch or weight. It adds humidity-resistant control and definition for frizz-free styles on all curl types. Curl Defining Gel is a lightweight gel that provides long-lasting hold without the crunch or...

This firm-hold hairspray delivers lasting shine and an all-day, touchable hold. This touchable, firm holding hairspray uses breakthrough endura-flex technology to keep styles in place without looking or feeling stiff. It protects against humidity and heat up to 450°F, doesn’t deflate or dampen styles,...

A clean, lightweight foam provides firm hold, cuts down on drying time and creates ultimate curl definition—for long-lasting style. Work this firm hold foam over wet hair to decrease dry time, enhance natural texture, and provide style longevity. Its lightweight yet powerful formula features...

This dry conditioning spray instantly tames up to 92% of frizz while leaving hair softer, smoother, and shinier. No Frizz Instant De-Frizzer is a dry conditioning spray that instantly tames up to 92% of frizz on dry hair by adding softness, smoothness and shine. No...

This medium-hold spray can be used to set, style, and finish without stiffness, leaving hair touchable and brushable. This must-have hairspray provides weightless smoothing and lustrous shine. Flex is powered by a flexible web technology to create a malleable holding network between strands as opposed...

A hydrating curl gelée that defines, blocks frizz and adds shine. Flexible, medium-hold formula keeps curls soft and crunch-free. For Wavy, Curly, Coiled Hair Types This hydrating, silicone-free styling gel defines curls and provides 72 hour frizz control*. This modern, oil-infused formula features a...

A silicone-free, dual-use oil that mimics hair’s natural lipids to smooth, hydrate, and add shine to curls before shampooing or after styling. Designed to be used as a pre-shampoo treatment or a finishing oil, this biomimetic formula replenishes lost moisture, enhances shine, and protects...

A heat-protective blowout spray that mimics the smooth, frizz-free results of a keratin treatment. 100% agreed their hair looked like they got a keratin treatment at a salon. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Spirulina protein strengthens and nourishes while an...

A whipped and creamy yet weightless treatment formulated for a range of thinning textures. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while...

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Color-safe, paraben-free, gluten-free, vegan. A luxurious blend of juicy kumquat, grapefruit,...

This time-release dry hair treatment mask uses first of its kind leave-in bond-building technology and vegan silk extract to repair and soften hair without mess or residue. For All Hair Types First-of-its kind leave-in, bond-building technology repairs and protects hair from the inside out....

This lightweight cream has just a hint of conditioning to leave hair feeling softer and looking naturally fuller. This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks...

A lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented...

A lightweight dry shampoo that lifts dirt and oil while adding instant volume and light texture for an instant refresh. This multitasking dry shampoo absorbs oil, preserves style and adds light, touchable texture without grit. Perfect for moderately oily hair. Invisible medium cleanse Touchable...

A bottle of concentrated purple pigment drops that instantly tone blonde, silver, and violet hair when added to any styling product or shampoo and conditioner.  For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Turn your favorite hair product into a custom-mixed toner to...

Conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Midweight conditioning styler formulated for curly hair. This residue-free styler is specially formulated to give curls the strength and definition they need. It delivers optimal conditioning, leaving...

An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Help fine hair reach its full potential with this revivable volumizing spray that provides targeted lift at the roots and airy body through the lengths, all while leaving...

A high-tech, lightweight styling cream with heat protection that delivers 30 percent thicker-looking hair that lasts all day. Discover a high-tech, lightweight styling cream with heat protection that provides lasting, all-day body while leaving hair visibly thicker and denser. It also lightly conditions and...

A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth, soft and bouncy. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types A multi-benefit, lightweight conditioner that nourishes and adds shine while sealing in moisture, keeping hair smooth,...

A coconut milk-infused leave-in conditioner nourishes and protects hair, adds shine, and controls frizz for up to 24-hours. For Straight, Wavy, Curly, Coiled, Tightly Coiled Hair Types Borrowing from skincare technology, IGK Thirsty Girl features a patented Hyaluronic Acid Technology that forms a rich...

Restore Scalp Serum optimizes and resets your scalp with balanced hydration. This soothing treatment relieves dry scalp, while reducing the appearance of flakes and irritation; supports a healthy microbial ecosystem, and protects the scalp barrier. Fast absorbing and non-greasy.  SEEN Restore Scalp Serum features...

A lightweight coconut oil infused styler for tousled air-dried texture and smooth shine. For Straight, Wavy, Curly, Coiled, Tightly Coiled, Fine Hair Types IGK Rich Kid coconut oil-infused gel is the foundation in creating the hydrated, lived in, undone hair of right now. Inspired...

A brilliant treatment and styler that's formulated to smooth, strengthen, volumize, polish, and protect hair from heat damage in a single shot. This cream is powered by Living Proof’s healthy hair molecule to smooth and protect by forming a weightless shield around each hair...

A 100% plant-based and silicone-free hair oil designed to support ultimate hair health. For Dry, Curly, Coiled, Multi-textured, Medium to Thick, Thick Hair Types This hair oil delivers hydration that absorbs deeply into the hair, restoring softness, smoothness, strength and shine without ever weighing...